Hammerhead Promotions is a young company that caters to the motorsports community. We are involved in motorsports just like yourself. We speak your language, know where you are coming from and want to help you promote your race team. We won’t sell you empty promises–just the facts about internet marketing. The World Wide Web has enormous potential to help you reach prospective sponsors or marketing partners. Equally, it helps your fans keep in touch with their favorite driver. However the Web is NOT the perfect set-up. It is merely a tool to help you find marketing partners and keep your race team ahead of the competition.
On the Web content is king. If all you have is a collections of pictures and stats your visitors won't be staying long. People want information and thats what Hammerhead Promotions will provide. We invite you to visit our portfolio to get a briefing of the online impact that we have made, and of course, an idea of what we can do for you!
But I only race for fun. Why do I need a Web site?
But I can’t afford to spend money on a web site. Now what?
OK, OK, so exactly what can the Web do for my race team?
All right! As soon as I get a Web site my phone will ring off the hook! Right?
How are your sites different than other racing sites?
So what makes a site professional?
But I only race for fun. Why do I need a Web site?
Then you aren’t alone. Most teams that race in the “grassroots”
level, race as a hobby. Or a group of individuals just want to race for
the love of the sport. However, that doesn’t pay the bills. Unless
you’re independently wealthy or take out a second mortgage on the
house you probably have a few marketing partners on your vehicle somewhere.
A Web site is an excellent way to help promote your marketing partners.
A presence on the Web can help you pull ahead of your competition in the
race for sponsorship. Of all the racers nationwide, only a small percentage
have an Internet presence. Back to top
But I can’t afford to spend
money on a web site.
You can’t afford NOT to have a Web site. Too many racers focus on
what they need to go faster and win the race. I’ll tell you what
you need–$$ CUBIC MONEY $$ and allot of it. If you talk to racers
at your local track who are top five in points or win features on a regular
basis you’ll find some are ashamed of what they are spending to stay
on top. Than take look at their car. Is it sponsored? You bet! Do they
have a web site? More than likely. Hammerhead Promotions basic sites can
cost as little as $375 with hosting included for the 1st year. That’s what, a few new
tires that will be used up in a couple weeks? A Web site will last as
long as your team does. And you can upgrade or redesign whenever you want!
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OK, OK, so exactly what can
the Web do for my race team?
1. The web is an inexpensive way to reach new marketing partners and extend
your fan base. For example, a few potential marketing partners visit your
local speedway. They need a new way to reach customers and think racing
is the perfect tool. Regardless of how you’re running on the track,
you’re the only driver with a Web site displayed on their car. They
don’t have time to visit the pits but jot down your web address.
The next day your phone rings with a possible marketing partner on the
line. You say “No way!” , but I’ve seen it happen. Plus
does it sound so impossible?
2. By changing or updating the content on your site on a regular basis,
you encourage return visitors which means extra visibility for your marketing
partners. This keeps their products fresh in their mind and your fans
in their stores. A win-win proposition!
3. Most individuals who are on-line earn a moderate income and are ready
to buy products. Having a Web site develops a link to a worldwide audience
of consumers.
4. The Web will provide a 24/7 communication pipeline between you and
your marketing partners and your loyal fans.
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All right! As soon as I get a Web site my phone will
ring off the hook!
Hold on now, as I said before the Web is NOT the perfect set-up. It is
a tool and needs to be used correctly to get the job done. You wouldn’t
use a hammer to put on a tire, would you?
1. The Web will not let you impress your friends with your technical abilities.
2. Sponsorship will not automatically appear on your car with a click
and drag of a mouse.
3. You will not win a track championship because you have a Web site.
4. The Web will not allow just anybody to find your race team effortlessly.
You still need to reach out to marketing partners and fans. Don’t
count on them to stumble across your site.
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How are your sites different
than other racing sites?
It’s a matter of focus. One primary goal on the racetrack is FOCUS.
Lose it and you will likely lose the race. Worse yet, a loss of focus
could result in a wreck and injure you or other drivers. The same holds
true on the Web. Not only is it important to keep ahead of the competition,
but loss of focus results in poor design, useless animations, distracting
information and lack of return visitors, which can permanently cripple
a Web site. Professionally designed interfaces and team logos can help
you leave your competition in the dust. You only get one chance at a first
impression so don't blow it!
Potential marketing partners are looking to the Web to judge a race team’s
credibility and level of professionalism. Your Web site is a reflection
of that professionalism and your dedication to your racing. Too many novices
volunteer to design a Web site for a team without realizing the ramifications
of their “mickey mouse” designs. You need a site that grabs
the attention of the viewer and won’t let go. Don’t leave the
financial security of your race team to some design company that thinks
racing is “just a bunch of cars going around in circles.”
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So what makes a site professional?
That’s a matter of opinion, but at Hammerhead Promotions we feel
there are too many racing team sites geared toward its members or fans.
This isn’t necessarily bad, but a potential marketing partner could
have some difficulty. We look at design from their perspective first and
the fans second. Because when push comes to shove, who’s paying the
bills? This is why it is crucial that your site designer has the correct
perspective. Marketing partners and fans are our lifeblood and some “New
York” designers just don’t understand that dynamic. All you
get from them is an inflated bill!
Navigation through a site is another critical issue in professional design.
How easy can a potential sponsor navigate around your site? Can the get
lost and just decide to leave? Ouch! Ignoring these issues will only cost
you visitors in the long run. Back
to top
Thank you for your time and interest in Hammerhead Promotions. We hope
these few questions have made you think about launching a race team Web
site of your own. And if you’re going to have a Web site, make sure
it performs on the Web and brings home the checkered flag!
Please contact us for a quote on designing your site.
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